SOLUTIONS / BRAND AI
Highly targeted brand and customer strategy
- Brand and Marketing
- Customer Specialist
Enabling brands to capitalize on the understanding of their customer intelligence layer to deliver compelling and disruptive brand experiences that grow and deepen intimacy with target customers.
Brand / Demand Management
- Better anticipate and understand changing consumer preferences. Adjust products and services by better anticipating market and consumer trends. More accurately forecast demand for products/services.
- Tailor pricing strategies for products and services that maximize customer value and margin
- Glean new brand insights from a newly available holistic customer portrait formed across unstructured data, digital, social media, and transactional data sources
Omni-Channel Marketing Optimization
- Leverage Ai/ML to connect and orchestrate omni-channel marketing programs based on customer’s needs and preferences
- Execute highly personalized campaigns that deepen engagement based on customer journey / lifecycle across channels and touchpoint
- Deliver prescriptive recommendations and decisioning capability that applies Ai/ML to optimize performance and LTV (or other KPI)
- Closed loop intelligence platform enabling test & learn across channels
- Provide self-service control tower for senior marketing executives that tracks performance of consumer-centric marketing program and Ai/ML powered insights. This enables coordination and control across the enterprise while enable rapid course corrections and adjustments.
Customer Experience Accelerator
- Connect intelligence from across disparate systems to guide each touchpoint and shape beliefs and attitudes
- Activate Ai/ML intelligence to deliver authentic personalized experience across the customer journey (before / during / after). Capitalize on key Moments of Truth that deepen and build lifetime loyalty.
- Enable orchestration of customer-centric experience across complex organizations and disparate functions (sales, customer service, digital, marketing)
- Proactively manage journeys of individual customers at scale based on Ai/ML powered insights