Customer segmentation is at the heart of understanding customer behavior and preferences, allowing us to draw insights into purchasing patterns, anticipate future buying decisions, and tailor promotions to cater to each customer's unique needs and interests. By harnessing the power of data, we gain valuable insights into our customers, helping us foster stronger relationships and boost customer loyalty.

Catch more of such insightful nuggets from an enriching conversation between Edward Scott, CEO, ElectrifAi and Kirk Ball, EVP and CIO, Giant Eagle, Inc. on behalf of CDO magazine as they exchange notes on how enterprise data can help organizations understand their customers better and foster lasting connections.

Watch the video at CDO magazine.