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CASE STUDY
Top 3 Wireless Service Provider
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The
Challenge
ElectrifAi partnered with a top 3 wireless service provider in the U.S. The wireless provider had insufficient insights into their customer base.
While they had plenty of disparate customer data overall, they held no actual knowledge of personas, needs or trigger points. Their teams worked on rule base customer segmentation and targeting with no real measured impact for campaigns, as well as multiple teams reaching out to customers with different messages.
The
Solution
ElectrifAi deployed and scaled an Ai driven solution to 70+ million subscribers within 6 months. To begin, we established a new analytics workflow that prepared and transformed data, as an automated process for longitudinal views of customers, including Customer Demographics, Account Information, Device Information, Equipment Installment Plans, Customer Care Memo Logs, Payments and Usage.
We also enabled data driven customer segmentation, insights into customer needs and predictive insights on the campaign pipeline. Our model used advanced ML to predict and optimize the following:
- Residual Lifetime Value
- Network/Coverage Experience and Satisfaction
- Aspirational Value and Headroom
- Propensity to churn
- Propensity to add additional lines
- Propensity to upgrade to a new device
- Propensity to add a feature
- Propensity to upgrade to a new rate plan
The
Value
Wireless Provider Revenue
$30B+
Impact
$130M+
Incremental Annual Revenues
- $70M through incremental lines added
- $50M in incremental revenue through rate plan / feature upgrade campaigns
- $10M from churn saves
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